An independent audit of your ad stack
96% of sites we've analyzed in testing had at least one high-severity revenue leak.
Prebid Pulse is an outside set of eyes on your ad setup. We crawl your site, audit what your provider is actually doing on it, and send you a plain-English report — with the numbers, the leaks, and the exact questions to send to your account manager. No dashboard. No login. No jargon. The system is built and in final testing — sign up to be first to know when it opens.
§ 01 — The problem
The ad-tech stack on a typical independent site has grown into something its owner cannot inspect, much less argue with. Your managed provider's incentives are not aligned with yours. The result is a slow, quiet leak nobody is paid to find.
Every month, the report shows up. The number is lower than last month. Nobody can tell you why.
Twenty-plus header bidders, an ad server, a CMP, a viewability vendor, three identity solutions — all firing on every page load, all under your provider's control. None of it surfaces to you.
You get a dashboard with a revenue figure, a CPM, and an impressions count. That's the entire conversation.
"My RPM dropped 18% in March. I asked why. They said 'seasonality'."
Your managed service takes a cut of revenue. They are optimizing for their median publisher, not for you. The default config is the safe config — not the best one for your traffic, your geography, or your content.
When something is misconfigured, it stays misconfigured until you specifically ask. Asking requires knowing what to ask. That's the trap.
"Floors hadn't been touched in 14 months. I just didn't know to ask."
An expired bidder. A lazy-loaded unit firing too late. A consent banner that double-fires. A floor that's ten cents too low. None of these alone moves the needle. All together, they do.
Most publishers we audit are leaving 11–34% of their potential ad yield on the table — not because the stack is broken, but because nobody's looking.
"Publishers in testing saw six findings they'd never heard of — five were real, confirmed revenue leaks."
§ 02 — How it works
Built deliberately small. We do not ship a dashboard, an SDK, a tag, or anything you have to install. The whole product fits in your inbox.
Paste your homepage. That's it. No code, no DNS, no GAM access, nothing to add to your site. Forty seconds, start to finish.
We don't need permission from your provider. The audit runs from the public side of your site, the same way a reader sees it.
Our crawler loads your top pages like a real reader, captures every ad-tech request, and runs them through 47 published checks: bidder coverage, latency, floor configuration, viewability, consent, identity, and more.
Every check has a citation back to the Prebid spec or industry guidance. No black box on our end either.
Monday morning, in your inbox. Findings ranked by revenue impact, written in English a non-technical owner can read in five minutes, with a copy-paste question to send your provider for each one.
You forward it to your account manager. They fix things. The next report tracks the lift.
§ 03 — The report
A real Monday report. Each finding has a severity, a dollar impact estimate, the plain-English explanation, and the exact question to send to your provider. No login. No "click here for details."
The report is structured so a publisher who has never touched an ad server can read it on a phone over coffee and know exactly what to do next.
Audited Sun, May 4, 2026
Your floors slipped. A bidder is timing out on mobile. And the consent banner is double-firing on AMP pages.
Two of your seven active bidders are exceeding the 1500 ms timeout on iOS Safari roughly 38% of the time, returning no bid. The auction completes without them. This started ~three weeks ago and tracks a config push from your provider on April 14.
"Can we raise the mobile auction timeout to 1800ms, or move Criteo and PubMatic to s2s for iOS only?"
Your top three placements are clearing well above the configured price floor 91% of the time, which means floors are leaving money on the table. Industry guidance is to raise floors when clearance > 85%.
"Can we raise the display floors on /home, /article, and /category by $0.10 and review again in two weeks?"
Your CMP is loaded twice on AMP pages, which delays the auction start by ~340 ms and reduces fill on the first ad slot. Affects ~14% of your sessions.
"AMP pages appear to load the CMP twice — can the AMP-specific consent script be removed since the wrapper handles it?"
Below-the-fold units start their auction at 300 px from viewport. Industry median is 600 px. Probably fine; flagging in case viewability dips.
§ 05 — Why trust this
Three structural reasons our incentives are aligned with yours, and one promise you can hold us to. We deliberately built the product so we cannot upsell our way out of telling the truth.
No conflict of interest
We are not a managed ad service. We do not represent demand. We do not have a commercial relationship with any of the providers we audit. The only money we make is from your subscription — a flat monthly fee. No revenue share, ever.
If we tell you your provider is leaking revenue, it is because they are leaking revenue.
Nothing to install
Our audit runs from the outside, the same way a reader sees your site. There is nothing for you to add to your CMS, no script to fight with your provider over, no risk to your existing setup.
You can cancel and the audit stops. There is no offboarding because there was never any onboarding.
No dashboard, no lock-in
We deliberately did not build a dashboard. The reports are emails because emails are easy to read on a phone, easy to forward to your account manager, and easy to walk away from.
Every report will be yours to keep. Cancel anytime — there is no offboarding because there will never be any onboarding.
We've analyzed over 637 publisher sites. The diagnostic rules are sharp. The reports write themselves. We're not in a hurry to ship something half-baked — but we are close.
When we open it up, it'll be a flat monthly subscription — about what a few coffees cost, and no revenue share, ever. Sign up and you'll be first to know, and first in line.
No dashboard · No script to install · No revenue share